Becoming a Pinterest Manager

The demand for Pinterest managers has grown rapidly over the past few years since the platform has become one of the leading sources of referral traffic for businesses and marketers to generate leads and drive sales on the web. People with experience in managing and optimizing Pinterest accounts are in high demand.

If you are an experienced social media marketer, have a knack for creativity, and are looking for a way to specialize in a certain niche, becoming a Pinterest manager may be the perfect fit for you. This ultimate guide will take you through the in’s and out’s of becoming a successful Pinterest manager.

What Is a Pinterest Manager?

A Pinterest manager is an individual who specializes in managing business accounts and optimizing content for performance on the platform. Pinterest managers are tasked with strategically creating, scheduling, and optimizing content for businesses to generate leads and boost traffic to their websites.

To do so, Pinterest managers follow best practices for SEO and consistently come up with new content ideas that will appeal to the target audience. They are also responsible for staying up to date with the latest trends and updates, as well as set up Pinterest ads campaigns to targeted audiences. The role combines creativity, strategic thinking, and the ability to recognize trends quickly.

Understanding Pinterest and Its Algorithm

The first step to becoming a successful Pinterest manager is to understand the platform and its algorithm. Pinterest is very much different from other social media platforms as it is visual and relies heavily on keywords in order to target the right audience and show up in searches. Keep in mind that it is also a search engine and not a social network.

Each pin and board are tracked by Pinterest’s algorithm and have a ranking position based on things like activity, comments, repins, etc. The more the content gets interacted with, the higher it will rank and the more likely it will show up in searches.

Before you start creating content, it’s important to understand the algorithm so you can generate high-quality and engaging pins that align with the best practices for Pinterest.

Best Practices for Creating and Optimizing Pins

There are several best practices for creating and optimizing pins on Pinterest that all Pinterest managers should be familiar with. Here’s a list of what you need to do to make sure your pins are SEO-optimized and are seen by the right audience:

  1. Create visually appealing, high quality pins that stand out.
  2. Integrate attractive visuals and high-resolution images
  3. Implement keywords into your pin descriptions
  4. Use strong headlines and keep the title short
  5. Leverage trending hashtags
  6. Make use of Pinterest stories
  7. Calculate the right pin size
  8. Group pins into relevant boards
  9. Strategically link pins
  10. Measure your performance.

These are just a few of the best practices you should follow when creating pins for your clients. It’s essential to stay up to date with the trends for visual content and come up with compelling ideas for each pin.

Understanding Ads Manager

If you’re interested in getting results for your clients quickly, it’s essential to have a good understanding of the Ads Manager. For Pinterest advertisers, the Ads Manager is a powerful tool that allows them to reach a wide variety of audiences.

The Ads Manager offers a range of targeting options that includes location, device, gender, language, age group, interests, and more. Pinterest managers should be comfortable with setting up campaigns and targeting with keywords, interests, and audiences. They may also be asked to recommend changes to campaigns based on performance.

Managing Multiple Accounts

When it comes to managing multiple accounts, discipline, time management skills, and organizational skills are required for the success of the campaign. It’s important for the Pinterest manager to create a schedule for each of the accounts and optimize the pins to target a certain audience.

Getting organized is key. To make it easier to manage multiple accounts, it’s helpful to use scheduling tools to plan content ahead of time. This way, you won’t have to worry about forgetting to post content or scheduling the same content multiple times on different accounts.

Analyzing Performance

Analyzing the performance of the pins is essential to ensure the success of campaigns. This is where your technical skills come into play. Pinterest managers should be able to track, analyze and benchmark performance to ensure campaigns are meeting the set goals.

For this, tracking software can be immensely helpful, especially when managing multiple accounts. This way, it’s easy to monitor and record performance, so you can tweak campaigns based on the data.

Being a Pinterest manager requires creativity, technical skills, managerial skills, and a knack for recognizing trends. It’s important to understand the algorithm and be able to optimize pins for improved performance. Additionally, understanding the tools that have been made available by Pinterest can go a long way in helping grow accounts quickly.

For people with a creative flair, who are interested in online marketing and are willing to learn about the best practices for Pinterest, the job of a Pinterest manager can be very rewarding. If you’re looking for a new challenge, becoming a Pinterest manager might be just the job you’re looking for!