Top Simple Logo Inspiration To Inspire Your Brand
When it comes to launching your business or brand, one of the most recognizable symbols is the logo. It is one of the first things people will identify with your organization and can be the defining element that makes...
Creative Branding Trends
Today, successful brands have the ability to create an emotional connection with their potential customers. In 2019 and beyond, it’s all about understanding your target audience, being different, and offering a unique experience. That being said, businesses need to...
How Luxury Brands Can Connect with Their Next Generation of Shoppers
How Luxury Brands Can Connect with Their Next Generation of Shoppers
Connecting with a brand’s target audience is integral to a successful business strategy, and this is especially true for luxury brands. In an ever-increasing digital world, luxury brands must...
The Challenges of Branded Content in the All-Digital Era
What is Branded Content? Branded content is a type of marketing that takes the form of stories, videos, podcasts and other media that businesses create and distribute. It is used to engage an audience, build relationships and create an emotional...
Why Your Brand Needs Best-of-Breed Marketing Tech
Every company will benefit from investing in best-of-breed marketing technology solutions. As competition for customers increases, branding strategies and tactics must evolve to keep up. But, to create a truly effective and impactful marketing technology system that helps your...
The most fascinating brand wars
Brand wars often involve two, or more, companies engaging in marketing campaigns to outdo each other. They are, essentially, healthy competitions that strengthen – rather than damage – their respective businesses. These fascinating wars can take many forms, and...
When tech-based brand strategy makes sense
When Tech-Based Brand Strategy Makes Sense for Your Business
The power of technology to revolutionize how brand strategies are implemented has been evident for many years. Today, tech-based brand strategies are becoming increasingly popular as businesses realize the advantages they...
The most unique global employer brands
Employer brand has become an integral part of recruiting and marketing for many businesses. Employer brand is a term used to describe the public opinion of a company’s work environment, values and mission, and how the company invests in,...
What are the three most popular brand archetypes?
What are the Three Most Popular Brand Archetypes?
Branding is an essential aspect of any business. It is what differentiates one company from their competitors, whether that’s in terms of products, services, or customer support. A good brand should be...
How to build a more premium brand?
How to Build a More Premium Brand
In the world of business, many brands strive to make a statement that encompasses sophistication and quality. Taking your brand to the next level by creating a brand which offers a higher value,...
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