What Are LinkedIn Ads?  

LinkedIn Ads are an effective way to target and reach professionals on the world’s leading social media platform for professionals. While it is easy to overlook LinkedIn Ads as an advertising option due to its smaller market share than larger platforms, LinkedIn Ads are a powerful tool for targeting highly specific audiences, such as business decision-makers or industry professionals.

LinkedIn Ads also offer a range of different types of campaigns and targeting options, making it easy to get started. In this article, we will go over everything you need to know to create a successful LinkedIn Ads campaign from scratch.

Why Should You Use LinkedIn Ads?  

LinkedIn Ads are a great option if you are looking to target professional audiences. LinkedIn’s network consists of over 600 million professionals from a variety of different industries, giving you access to a huge pool of potential customers. Additionally, LinkedIn Ads are specifically geared towards professionals, making them an ideal platform for B2B campaigns.

Some of the key benefits of LinkedIn Ads include:

• Targeting highly specific professionals
• Access to a wide range of in-depth targeting options
• Ability to reach different stages of the purchase funnel
• Ability to track and measure results easily
• Ability to boost content visibility

What Are The Different Types Of LinkedIn Ads?  

Before you start setting up a LinkedIn Ads campaign you need to have a good understanding of the different types of LinkedIn Ads available.

• Text ads
• Dynamic ads
• Lead Gen Forms
• Convertible Ads
• Sponsored Content
• Sponsored InMail

Each type of LinkedIn Ads has its own benefits and it is important to have an idea of what you are looking to achieve with your campaign before deciding on a particular type of ad.

How To Set Up A LinkedIn Ads Campaign From Scratch  

Now that you know what types of LinkedIn Ads are available, let’s take a look at how you can go about setting up your own LinkedIn Ads campaign.

Step 1: Set Up Your Ad Account

If you haven’t already, you’ll need to set up a LinkedIn Ads account. This can be done by signing in to your LinkedIn profile and going to ‘Campaign Manager’, located at the top of the page.

Step 2: Choose Your Objective

The next step is to choose your objective. This will determine the type of campaign you are running, as well as what type of ad you will be using. Choose from one of the following objectives:

• Generate Leads
• Increase Website Traffic
• Raise Brand Awareness
• Increase Engagements
• Generate Conversions

Step 3: Choose Your Audience

Now it’s time to choose the target audience of your campaign. You can target LinkedIn users by job title, industry, company size, and more. You can also target users based on their behaviour and engagement with your content in the past.

Step 4: Set Your Budget

The next step is to set your budget for your campaign. You can choose from several payment options including a daily budget or a total budget for the length of your campaign. You can also set up a maximum cost per click (CPC) to ensure that you’re getting the most value for your money.

Step 5: Create Your Ad

Now it’s time to create your ad. Start with a catchy headline that captures the attention of your target audience. You can also use visuals to make your ad more eye-catching. Keep in mind that LinkedIn has specific guidelines for ad length and ad copy.

Step 6: Set Your Ad Schedule

Once you’ve created your ad, you need to decide when to run it. You can set up a daily schedule or set a start and end date for your campaign. You can also specify which days of the week your ad will run.

Step 7: Check Your Settings

The final step is to double-check your settings and make sure that your targeting and budget are set correctly. Make sure to also review the LinkedIn Ads terms and conditions to ensure that your ad will be accepted.

Step 8: Launch Your Campaign

Once you’re happy with your settings, you’re ready to launch your campaign. Your ad will be reviewed by the LinkedIn Ads team and you will be notified when it’s approved. The review process usually takes between 1-2 business days.

Tracking & Optimize Your Campaign  

Once your campaign has been approved and is running, you will want to track and optimize it to ensure that you are getting the most out of your budget. You can track your progress using the performance metrics provided by the platform, such as impressions, clicks, and conversions. Additionally, you can use the LinkedIn Ads reporting dashboard to evaluate the performance of your campaigns and optimize them.

LinkedIn Ads can be an incredibly effective way to reach a wide range of highly specific professionals. They offer a variety of different ad types, which makes it easy to get started. By following the steps outlined in this article, you can be up and running with a powerful LinkedIn Ads campaign in no time.

However, success on LinkedIn Ads requires regular monitoring and optimization. You should keep an eye on performance metrics and use them to make data-driven decisions about your campaigns. With the right approach and effort, LinkedIn Ads can be a powerful tool to reach a wide range of professional audiences.