Mercedes-Benz’s Future: Where the Luxury Automaker is Going
As one of the leading luxury automakers in the world, Mercedes-Benz is in a position to shape the course of the auto industry. With sleek design, comfortable interiors, and performance that allows them to stand out among their peers, they’ve truly revolutionized the luxury driver’s experience. To stay competitive in an ever-evolving world, however, Mercedes-Benz needs to stay ahead of the curve, looking into potential new technologies, tweaks to current models, and new ways to meet customer needs – which is why it’s always good to check in on the brand’s future.
Mercedes-Benz’s Record of Success
Mercedes-Benz has long been a leader in luxury cars, and has enjoyed a long list of victories through their years in business. It all started with 1886’s Benz Patent-Motorwagen, and continues with the modern Mercedes-Benz E-Class. Over the years, the brand has racked up numerous awards, including six International Van of the Year awards, eight Car of the Year awards, and twelve Auto of the Year awards.
In 2020, the brand received numerous accolades. Mercedes-Benz was voted on of the 10 “Top Rated Luxury Car Brands” by U.S. News & World Report, one of the “Best Car Brands Overall” by Cars.com, and the “most prestigious car brand” according to the Brandenburg Prestige Index.
Mercedes-Benz’s Use of Technology
In addition to design and performance, Mercedes-Benz has long been at the forefront of technological advancements as well. Over the years they’ve offered features like hand-held remotes, integrated iPhones, an in-car assistant called MBUX, and even an augmented reality head-up display.
The brand has continued to stay ahead of the technology curve. In 2020, they announced the launch of the all-new 2020 GLA crossover, which features a voice-activated infotainment system, efficient hybrid options, and an advanced driving assistance system (ADAS) that can take care of many of the vehicle’s functions.
Mercedes-Benz’s Commitment to Sustainability
As a global brand, Mercedes-Benz is aware of its responsibility to help improve sustainability and reduce emissions wherever possible. The brand has embraced a variety of techniques to do this, from using renewable materials in their vehicle production to offering drivers the ability to offset their fuel usage with carbon credits.
Mercedes-Benz continues to set the sustainability bar high. In 2019, they unveiled the EQC, their first fully electric vehicle. In 2020, they announced that the entire Mercedes portfolio would be electrified by the year 2022.
The Future of Autonomous Driving
Autonomous driving has been a hot topic since the concept was first introduced, and Mercedes-Benz claims it’s the way of the future. While automated vehicles are currently still being trialed, the brand has already released a few models that are starting to take advantage of semi-autonomous features like lane-keeping, traffic sign recognition, and advanced cruise control.
Mercedes-Benz is also starting to look into driving applications that would allow autonomous vehicles to be used to reduce urban congestion. They’re now serving as a partner with the Mobility-as-a-Service (MaaS) Pilot Project in the City of Hamburg, Germany to explore how autonomous vehicles could be used to reduce traffic and offer convenient transportation solutions for urbanites.
Safety Innovations
When it comes to vehicles, safety always comes first. Mercedes-Benz has long been aware of this, and has incorporated a variety of features over the years to keep their vehicles secure. This includes advanced driver-assistance systems (ADAS), on-board surveillance cameras, 360 degree cameras, and automatic emergency braking.
On top of this, Mercedes-Benz is also exploring new ways to future-proof their vehicles. This includes the brand’s “Car-2-X” technology, an infrastructure communication system that uses special antennas to allow vehicles to exchange data, and features that allow the car to use real-time data collected from its surroundings to provide more precise guidance to drivers.
The Luxury Experience
While safety and efficiency are important, at the heart of Mercedes-Benz’s future lies the brand’s commitment to deluxe luxury experiences. This includes the introduction of high-definition displays, which bring a cinematic feel to the driver’s experience. It also includes luxurious seating, immersive sounds systems, and scent features that are designed to relax the driver and their passengers.
The focus on luxury experience extends to the vehicle’s exteriors as well. The brand Continues to explore rounded shapes as well as new materials that further enhance the vehicle’s aesthetics. They’ve also introduced exterior lighting systems that reveal the car’s components in a brighter and more bold light.
What’s Next for Mercedes-Benz?
From staying ahead of the curve in technology to their commitment to luxury experiences, the Mercedes-Benz team appears to be in the perfect spot for success for years to come. From continuing to innovate with new technologies to exploring sustainability and autonomous systems, the brand will no doubt continue to exceed expectations and revolutionize the way we drive.
Mercedes-Benz most certainly keeps their customers at the heart of their organization. With a focus on customer needs, experiences and wellbeing, they are sure to continue to push the boundaries and be a leader in the automotive industry.
