What are the Three Most Popular Brand Archetypes? Branding is an essential aspect of any business. It is what differentiates one company from their competitors, whether that’s in terms of products, services, or customer support. A good brand should be...

How to Build a More Premium Brand In the world of business, many brands strive to make a statement that encompasses sophistication and quality. Taking your brand to the next level by creating a brand which offers a higher value,...

If there's one thing that any business – big or small – needs to succeed in a fiercely competitive market, it's a successful launch of its products or services. Launching something new or rebranding an existing offering can be...

The beer industry is a multi-billion dollar industry in the United States. Beer has been around for centuries, with a rich brewing tradition. Beer is big business and in the US, it’s one of the most consumed alcoholic beverages....

How Do You Build Brand Loyalty? Brand loyalty is an impressive marketing milestone that many businesses aim to generate. To build brand loyalty to your specific business or service, it’s important to foster an engaging relationship with your customers or...

How to Grow Your Brand with Consumer-Generated Marketing  As an entrepreneur, you likely recognize the value of consumer-generated marketing in growing your brand. With the right strategies, consumer-generated content can help build a loyal customer base, increase website traffic, and...

Brand ambassadors are people who act as external representatives for a company. They help to promote a company’s products and services, often in exchange for a fee. Brand ambassadors provide visibility to a company’s brand, build relationships, and improve...

How to Create an Iconic Brand?  When it comes to making a splash in the business world, there’s no substitute for an iconic brand. Whether you’re a startup or an established company, having a recognizable brand helps your business stand...

What Makes an Iconic Brand?   When a company is mentioned, many associations come to mind. But when a brand name is heard, there is an additional reaction due to the symbolic nature of the name. Iconic brands hold a...

The Future of Brand Positioning: Emerging Trends and Opportunities Building strong brand positioning is key to developing a successful business. Every brand strives to establish itself as the leader in its respective field, and it takes a lot of time...