Strategy execution is the driving force behind successful organizations. It is the process by which an organization puts initiative into tangible, measurable action that is consistent with one’s strategic objectives. Without effective strategy execution, organizations can find themselves making all the wrong moves and missing out on desired results. All good plans must consist of considerable thought and action. Determining how to bridge the gap between strategy and execution is therefore essential.
What is Strategy Execution?
Strategy execution is the implementation of a strategy that achieves one’s intended objectives, as well as the utilization of resources (e.g., people, technology, and processes) to achieve the desired outcomes. It is the actionable process of realizing, managing, and realizing a chosen strategy. Strategy execution also includes creating and cultivating a culture of creativity and innovation needed to drive success and growth within an organization.
The Definition
Strategy execution can be defined as the art and science of turning plans into action. It is the bridge between a well-thought out strategy and the eventual implementation of it. The aim is to bring the vision to life and to achieve desired outcomes.
The Problems and Challenges
Strategy execution can be a challenging process, as there are a variety of common roadblocks that can prevent an organization from achieving their desired outcomes. Here are some of the most common problems and challenges that come with executing a strategy:
Unclear Strategies
One of the most common problems is that the strategy is not clear. When the strategy is overly complex, it can be difficult to understand. This can lead to confusion, ambiguity and a lack of confidence in the strategy. Without a clear message, it is difficult for the organization to move forward.
Lack of Alignment with Objectives
Another problem that can arise is a lack of alignment between the strategy and the objectives. If the strategy and objectives are not on the same page, then success will be difficult to achieve. The objectives must be specific and measurable, so that everyone understands the intended outcome.
Gap between Vision and Action
When there is a gap between the organization’s vision and the action taken, this can create many problems. Without action, the vision will remain a mere dream and the desired outcome will not be realized. This gap can also lead to a lack of motivation and enthusiasm, as it is difficult to stay motivated when the desired outcomes are not being achieved.
Communication Issues
A further barrier to successful strategy execution is communication. If the strategy is not well communicated, then it can be hard to get everyone on board. It is essential to ensure that everyone is aware of what is expected and what the objectives are.
Lack of Engagement
A lack of engagement can also be a problem. Everyone must be engaged in the process in order to be successful. Everyone has to work together to make sure the strategy is put into action.
Unknown Estimated Timescale
Finally, an unknown estimated timescale can be a barrier. If there is no timeline or expected completion date, it can be hard to keep everyone on track. It is important to have an idea of when the strategy should be completed in order to stay motivated and make sure the strategy is successful.
The Solutions – Bridging the Gap Between Vision and Action
Fortunately, there are solutions that can help bridge the gap between vision and action. Here are just some of the solutions to ensure successful strategy execution:
A Clear Defined Strategy
The first step to success is to make sure the strategy is clear. All objectives and directions should be clearly outlined and communicated. When the strategy is crystal clear, it reduces confusion and increases confidence.
Open and Honest Communication
Open and honest communication is key to bridging the gap between vision and action. Everyone should have the opportunity to express their ideas and concerns. This can help ensure that everyone is aligned with the vision and objectives.
Engagement and Collaboration
Engagement and collaboration are essential to achieving desired outcomes. If everyone is working together, they can discuss issues and come up with solutions while staying focused on the overall objectives.
Creating Estimations
Creating estimations can help with setting expectations and measuring progress. Estimations can be created for each step of the process, so that everyone is aware of the timeline and what needs to be done.
Championing and Sponsoring
Championing and sponsoring the strategy can ensure it is successful. Champions are people who are passionate about the strategy, and sponsors are people with influence and authority who can make sure the strategy is implemented.
Making Adjustments & Reassessing
Finally, it is important to make adjustments and reassess the strategy. In order to stay one step ahead, the strategy must be dynamic. This may require the strategy to be reviewed and adjusted in order to stay on track.
Strategy can be a challenging process, but it can be successful with the right methods in place. It is essential to create a clear defined strategy, open and honest communication, engagement, collaboration, estimations, championing and sponsoring, as well as making adjustments and reassessing. By taking these steps, organizations can bridge the gap between vision and action and achieve their desired outcomes.
