Video Marketing
Video marketing is quickly becoming one of the most important aspects of digital communication and businesses are beginning to harness this powerful medium to maximize their reach and engagement. Despite the countless ways to reach potential customers and clients online, video marketing continues to be an effective and cost-efficient tool.
As video marketing continues to evolve and offer new opportunities, it can be hard to keep up with the latest trends and innovations. In this article, we’ll explore the future of video marketing, looking at the trends and innovations that can help your business to capitalize on opportunities and stay ahead of the game.
Video Format Trends
- Virtual Reality and Augmented Reality
One of the most exciting technologies to emerge in the past few years is virtual and augmented reality. For businesses, this offers an opportunity to create immersive, interactive video experiences for customers and clients.
Virtual reality (VR) and augmented reality (AR) are being used more and more in video marketing as a way to grab attention and create an engaging experience. One example of this is McDonald’s, who recently used VR to launch “The Holiday Experience.” This allowed customers to virtually explore a snow globe set in the classic McDonald’s world, through the lens of a head-mounted virtual reality display.
- Live Streaming
Live streaming has become one of the most popular trends in video marketing, as it allows businesses to connect with their audience and create exciting, real-time experiences. Platforms such as Facebook Live, YouTube Live, and Periscope offer the perfect opportunities to showcase live events, product launches, and more.
Live streaming also offers the chance to create special events, such as webinars, Q&As, or live interviews. These can be particularly effective for gaining trust, with real-time video capturing the attention of viewers and encouraging engagement and interaction.
- Interactive Videos
Another trend that’s gaining traction is interactive video. With this approach, your viewers are able to interact with your videos, making choices to direct the storyline. This type of content offers an engaging experience for your viewers, allowing you to showcase your products in an innovative way.
Interactive videos are also useful for collecting valuable data about each viewer and their viewing experiences. This kind of data can prove invaluable for content creators, as it offers insight into how viewers interact with their videos and can help to inform future content.
Video Distribution Trends
- Influencer Marketing
Influencer marketing has been popular for some time now, with many businesses seeking to capitalize on the reach and power of social media influencers to spread their messages. Influencer marketing is no longer restricted to the world of traditional media, with video now being used as an increasingly effective tool for amplifying brand messaging and promoting products.
Furthermore, influencer marketing is now more targeted than ever. Companies can seek out influencers that align with their brand and share their content on specific channels, with video being an ideal medium for this.
- App-Based Content
In recent years, we’ve seen a rise in app-based video content. This has been particularly true in the world of gaming, with platforms such as Twitch becoming hugely popular. This type of content is also proving effective for other markets too, with business apps now incorporating video content to effectively reach customers and increase engagement.
This is particularly beneficial for businesses as it allows them to target customers in a more direct manner. With the right app-based video content, companies can reach users in an engaging way, showcasing their awareness and the effectiveness of the product or service.
- Social Videos
Social videos are also proving to be an important part of the video marketing landscape. This type of content is a great way to build awareness and to engage with social media followers. Social videos are effective as they are not just restricted to brand messaging – they can also be used for user-generated content and allowing customers to interact in a unique manner.
Innovations in Video Marketing
- AI-based Content Creation
Artificial intelligence is starting to play an important role in all aspects of digital communication. In the realm of video, AI is being used for many different applications and providing businesses with an automated and efficient approach to content creation.
For example, many platforms are now offering AI-based voice-over and captioning services, as well as automated editing. AI is also powering facial recognition and automated personalization, offering new possibilities for users of video marketing.
- Intelligent Video Analytics
Video analytics is also being revolutionized with the introduction of intelligent analytics software. This is being used to offer insights into how video content is being consumed and how it can be used effectively.
Video analytics can offer insights into user data, such as the quantity and quality of views, engagement, demographics, and more. This data can be used to tweak and optimize content to improve engagement and outreach.
- Automated Video Ads
Another area of innovation in video marketing is the creation of automated video ads. Automated video ads offer an exciting new way to create customized ads. This makes it easier for businesses to reach their target audience and provide more targeted content in their ads.
Furthermore, automated video ads make it easier for businesses to create content quickly and efficiently. This is proving to be a useful tool for businesses that are looking to launch campaigns quickly and make the most out of the tools available to them.
Video marketing is becoming increasingly important in digital communication, and businesses need to stay up to date with the latest trends and innovations if they want to capitalize on the opportunities. As we’ve seen, the future of video marketing looks incredibly exciting, with virtual and augmented reality, live streaming, interactive videos, AI-based content creation, and automated video ads all offering innovative ways to reach potential customers.
Video marketing is constantly changing and it’s essential for digital marketers to keep up with the latest trends to ensure they remain ahead of the game. By taking advantage of the innovations and opportunities that video marketing can offer, you can ensure your business is making the most of its reach and engagement.
